GOTV
Posts tagged GOTV.
Where Texting Fits in an Integrated Campaign
Texting is most powerful as part of an integrated program, not a standalone channel. Here's how text works alongside mail, email, calls, digital ads, and the doors, and why coordination beats any single channel.
Texting for Low-Information Races, Judicial and School Board
Judicial, school board, and other down-ballot races suffer huge voter drop-off because people don't know the candidates. Here's how texting cuts through in low-information races, from education to turnout.
Texting Strategy for a Recall Election
Recalls are unusual, off-cycle, low-turnout, and often confusing to voters. Here's how texting drives a recall campaign, whether you're pushing the recall or defending against it, from signature gathering to a turnout-defined finish.
Vanity Metrics, the Texting Numbers That Mislead
Some texting numbers look impressive and tell you nothing. Here's which texting metrics are vanity metrics, which ones actually measure a program's health, and how to avoid optimizing for the wrong thing.
Reaching Military and Overseas Voters by Text
Military and overseas voters face unique hurdles, long ballot-transit times, tight deadlines, and distance. Here's how texting helps campaigns reach UOCAVA voters, drive ballot requests and returns, and cut through the logistics.
The Commit-to-Vote Pledge, Turning Intent into Turnout
Getting a voter to commit to a specific plan lifts turnout more than a generic reminder. Here's how campaigns run a commit-to-vote pledge program by text, why plan-making works, and how to follow through.
Texting for a Slate or Coordinated Campaign
When multiple candidates run as a slate or coordinate, texting can amplify them together, carefully. Here's how slate and coordinated texting works, the shared-turnout advantage, and the compliance lines to respect.
The Door-to-Text Handoff, Turning Canvass Contacts into Subscribers
A canvass reaches voters at the door, but the contact ends when the canvasser leaves, unless you capture a text opt-in. Here's how the door-to-text handoff turns field contacts into subscribers you can reach again.
Reaching New Citizen and Newly Registered Voters by Text
New citizens and newly registered voters are motivated but often unfamiliar with the process. Here's how texting reaches them with education and encouragement, and why they're a high-value, high-effort universe.
What Is Voter Contact, and Where Texting Fits
Voter contact is the umbrella term for how campaigns reach voters directly, doors, calls, texts, mail, digital. Here's what voter contact means, the main channels, and where texting fits in the mix.
First-Time Voters and Texting, Converting Willingness into a Vote
First-time voters want to participate but often don't know how. Here's what the evidence suggests about reaching first-time voters by text, why process help beats motivation, and how to convert willingness into an actual vote.
Vote Tripling by Text, Turning One Supporter into Three Votes
Vote tripling asks each supporter to remind three friends to vote, multiplying turnout through trusted messengers. Here's how the tactic works, why it's so effective, and how to run it by text.