GOTV
Posts tagged GOTV.
How Do I Write a GOTV Text That Actually Works?
Make it personal, specific, and action-ready: name the voter, give the exact deadline and their polling place, and one tap to act. GOTV texts work when they remove friction, not when they shout. Plan-making language beats urgency alone.
How Often Should You Text Voters?
Texting cadence is a balance, enough to stay present, not so much that people opt out. Here's how to think about frequency, how it changes across the campaign, and how segmentation lets you send more without burning out.
Ballot Cure by Text, Saving Rejected Mail Ballots
Thousands of mail ballots get rejected every election over signature and paperwork issues, and most can be fixed. Here's how campaigns use texting to run a ballot cure program and save votes that would otherwise be tossed.
What Is Texting Throughput, and Why GOTV Needs It
Throughput is how fast you can send, messages per second. Here's what texting throughput is, why the political 10DLC lane unlocks more of it, and why it decides whether your GOTV blast lands in time.
Do Political Texts Actually Work? What the Evidence Says
Political texting is everywhere, but does it move votes? Here's what the evidence says about texting's effect on turnout and persuasion, where it works best, and how to read the claims honestly.
Texting for Ballot Measure Campaigns
Ballot measure campaigns face a unique challenge, persuading voters on an issue with no candidate. Here's how texting helps ballot measures with education, persuasion, and turnout, and why the message strategy differs.
Texting Strategy for a Primary Campaign
Primaries reward texting more than general elections, low turnout, a narrow universe, and persuadable partisans. Here's how to build a primary texting strategy around ID, persuasion, and turning out a small, high-value electorate.
Can I Text Voters a Reminder to Return Their Mail Ballot?
Yes, to consented contacts, and it's one of the highest-value texts you can send. A timely, specific ballot-chase reminder ('your mail ballot is due, here's how to return it') moves return rates, especially paired with each voter's status where you have it.
GOTV Texting in Vote-by-Mail States
In vote-by-mail states, GOTV isn't a single Election Day push, it's a weeks-long ballot chase. Here's how texting drives turnout in mail-heavy states, from ballot tracking to the return deadline.
Coordinating a Canvass by Text
Texting is the connective tissue of a field program, confirming shifts, sending turf, and keeping canvassers in sync. Here's how campaigns use text to coordinate a canvass and cut no-shows.
Texting Strategy for Special Elections
Special elections turn on turnout in a tiny, unpredictable universe, which is exactly texting's strength. Here's how to build a texting strategy for a special election, where speed and turnout matter more than anything.
Texting Strategy for a Runoff Election
Runoffs are pure turnout contests with exhausted voters and a short window, exactly where texting excels. Here's how to build a runoff texting strategy, from re-mobilizing your first-round voters to fighting drop-off.