GOTV
Posts tagged GOTV.
The Night Your Campaign Texts Stopped Delivering
No lawsuit. No warning. Just a send that goes out and never arrives, in the final week, when there's no time left to fix it. How non-compliant campaigns go dark at the worst possible moment.
Early-Vote Texting, Turning Out the Early Electorate
Early voting has reshaped GOTV into a weeks-long effort. Here's how texting banks votes early, why locking in supporters before Election Day de-risks a campaign, and how to run an early-vote program.
Turning Out Low-Propensity Voters by Text
Low-propensity voters are the hardest to turn out and the biggest opportunity. Here's how texting reaches irregular voters, what actually moves them, and why plan-making and human contact matter more than reminders.
How Soon Before Election Day Should I Start Texting?
Start building the consented list months out and warm the relationship early, but the heaviest GOTV sends cluster in the final stretch: vote-by-mail windows, early voting, and Election Day itself. Don't confuse list-building (early) with GOTV volume (late).
Chasing Absentee Ballot Requests by Text
Before you can chase a ballot, voters have to request one. Here's how campaigns use texting to drive absentee ballot requests, why it's the earliest and most durable turnout tactic, and how it feeds the rest of GOTV.
Running a Voter Registration Drive by Text
Texting can drive voter registration, pointing people to register, checking status, and hitting deadlines. Here's how campaigns and groups run a registration drive by text, and how it doubles as list growth.
Recruiting Poll Workers and Observers by Text
Election Day needs bodies, poll workers, observers, protection volunteers, and texting is the fastest way to recruit and coordinate them. Here's how campaigns fill these critical roles by text and keep them staffed.
Building a Texting Calendar for a Campaign
A texting calendar turns scattered sends into a plan. Here's how campaigns build a texting calendar around the election arc, balance message types, and avoid the over-texting that burns a list.
Youth Voters and Texting, What the Data Says
Young voters are text-native, but reaching them takes more than a text. Here's what the evidence suggests about texting youth voters, why relationship and relevance beat channel-native assumptions, and how to turn out a low-propensity group.
Texting Strategy for Caucus States
Caucuses ask more of voters than casting a ballot, they have to show up at a specific place and time and participate. Here's how texting drives caucus turnout, from educating first-timers to locking in commitments.
The 2026 Midterms, What to Expect in Political Texting
Heading into the 2026 midterms, three forces will shape campaign texting, record volume and voter fatigue, a tightening state-law patchwork, and the spread of AI and RCS. Here's the outlook and how to prepare.
Running a Day of Action by Text
A day of action concentrates supporter energy into one coordinated push, and texting is how you rally, coordinate, and sustain it. Here's how campaigns and advocacy groups run a day of action by text.