Posts tagged GOTV.
A keyword is the simplest way to turn a crowd, a sign, or a moment into subscribers. Here's the practical playbook for running a keyword campaign to grow your texting list.
Text is the fastest fundraising channel a campaign has. This complete guide covers how SMS fundraising works, how to write the ask, when to send, how to sustain it without donor fatigue, and the compliance rules that come with raising money by text.
Most campaigns use texting for two things, raise money and get out the vote. It does far more. Here are ways to use your list that build the relationship the asks depend on.
In a genuine toss-up, the whole race lives inside a margin of a few thousand votes. That changes how you run a texting program. Here's the discipline a razor-thin race demands.
The best time to send a political text is within reasonable local hours, matched to the message. Here's how timing works for broadcast and P2P, why recipient local time governs, and how the GOTV calendar changes the answer.
When district lines get redrawn, part of your electorate is new to you and part of your old turf is gone. Here's what redistricting does to a texting program, and how to adjust.
Broadcast texting is one message sent to a whole opted-in list at once. Here's what it is, how it differs from peer-to-peer, what campaigns use it for, and the consent it requires.
Text is how campaigns fill a room. Here's how to promote events and collect RSVPs by text, the invite-reminder-confirm sequence, and how to turn attendance into data you can use.
When news breaks, speed wins. Here's how campaigns use broadcast texting for rapid response, when to deploy it, how to keep it compliant under pressure, and why a warm list is the prerequisite.
A segmented list is the difference between spray-and-pray and precision. This complete guide covers how campaigns segment a texting list, the segments that matter most, how segmentation protects deliverability, and how to build and use segments well.
Segments are how Txtra turns a list into targeted audiences, so the right message reaches the right voters. Here's how Segments work in Txtra and why they protect your list.
Text, email, and phone each reach voters differently. Here's how the channels compare on open rates, reply rates, cost, and speed, and why the answer is usually to combine them, not pick one.