GOTV
Posts tagged GOTV.
Reaching Rural and Remote Voters by Text
Field programs struggle where voters are spread thin across huge distances. That's exactly where texting earns its place. Here's how to reach a rural and remote electorate.
What a Wave Election Means for Your Texting Program
In a wave election, the national environment does some of your persuasion for you, and turns the whole game toward turnout. Here's how a wave reshapes what your texts should do.
Peer-to-Peer vs Broadcast Texting, Which One and When
P2P is one person sending one message at a time; broadcast is one message to a whole list. This complete guide covers how each works, the legal and practical trade-offs, when to run which, and how to combine them into one program.
Texting the Suburbs, the Swing Districts That Decide the House
Control of the U.S. House runs through a few dozen suburban swing districts. Here's what makes suburban voters distinctive and how a texting program should approach them.
Why Your Texting List Beats Your Social Following
A campaign's social following looks impressive and belongs to someone else. A consented texting list is smaller, unglamorous, and actually yours. Here's why the second one wins.
GOTV Texting, the Complete 72-Hour Plan
The last 72 hours decide close races. This complete guide lays out a get-out-the-vote texting plan, from the early and mail-ballot chase through the polling-location send on Election Day, with the timing, messages, format, and pitfalls for each stage.
Is Political Texting Worth It? The Honest ROI Case
For most campaigns, texting is worth it, but not for the reason vendors say. Here's the honest case for the return, and the conditions under which it doesn't pay.
National Voter Registration Day and the Moments That Grow a List
The civic calendar hands campaigns natural, non-partisan moments to grow a texting list, if you're ready to capture them. Here's how to turn dates like National Voter Registration Day into subscribers.
Are You Texting Your Voters, or Texting at Them?
There's a difference between texting your voters and texting at them. One builds a relationship that turns out; the other burns a list. Here's how to tell which you're doing.
Turning a One-Time Donor into a Recurring Donor by Text
The first gift is the hard part. The real value is the second, third, and monthly gift. Here's how texting turns a one-time donor into a recurring one.
Political Texting Tactics Worth Studying
The best political texts share a handful of qualities you can learn from and adapt. Here are the recurring tactics worth studying, and why they work.
Inside Txtra, Sequences
Sequences let a campaign automate a series of texts, a fundraising push, an onboarding flow, a GOTV chase, that unfold over time. Here's how Sequences work in Txtra.