GOTV
Posts tagged GOTV.
Texting for a County Commission Race
County commission and board races govern real local decisions but draw little attention and low turnout. Here's how texting powers a county board campaign, where a small universe and lean budget make it a high-leverage tool.
Texting for a Secretary of State Race
Secretary of state races decide who runs elections, a newly salient issue, but remain down-ballot for most voters. Here's how texting fits an SOS campaign, balancing statewide scale, ballot drop-off, and a motivated democracy-focused base.
Texting for a Judicial Retention Election
Judicial retention elections ask voters a simple yes-or-no on keeping a judge, with almost no information and huge drop-off. Here's how texting fits a retention campaign, where educating voters and driving a yes or no is the whole game.
How to Report Texting Results to Your Team
Reporting texting results well earns the program budget and buy-in. Here's how to report texting results to a campaign team, which numbers to lead with, and how to tie texting to outcomes leadership cares about.
Texting Across the Primary-to-General Shift
The move from primary to general election changes your universe, your message, and your list. Here's how a texting program shifts from primary to general, what carries over, and what has to change.
Texting for an off-Year Election
Off-year and odd-year elections have tiny, unpredictable turnout, which makes them win-or-lose on mobilization. Here's how texting fits an off-year campaign, where reaching and turning out your supporters is nearly the whole game.
Texting for a Nonpartisan Race
Nonpartisan races, many local and judicial offices, strip away the party cue voters rely on, changing how you persuade and target. Here's how texting fits a nonpartisan campaign, where candidate identity does the work party usually does.
Why Small Campaigns Win with Texting
Texting is the great equalizer for underfunded campaigns, cheap, defined-universe reach that turns out votes. Here's why small campaigns punch above their weight with texting, and why it's often their single best investment.
What Texting Can and Can't Do for a Campaign
Texting is powerful, but it isn't magic, and knowing its real limits makes it more effective. Here's an honest look at what political texting can and can't do, so you use it for the jobs it's actually good at.
The Stages of Texting Program Maturity
Texting programs evolve, from a first compliant blast to an integrated, data-driven operation. Here's a maturity model for political texting, the stages a program moves through, and how to level up.
Setting Goals and KPIs for a Texting Program
A texting program without clear goals drifts and can't prove its value. Here's how to set goals and KPIs for a political texting program, tied to campaign outcomes, so you know what you're aiming at and whether you hit it.
Texting for a Bond or Tax Measure
Bond and tax measures ask voters to approve spending or taxes, which triggers specific concerns texting has to address. Here's how texting fits a bond or tax measure campaign, balancing education, persuasion, and turnout.