Posts tagged deliverability.
You register your organization (the brand) and then each messaging use case (the campaign) through The Campaign Registry, usually handled by your texting platform. Brand vetting sets your trust score, which sets your throughput. Start early, it takes time.
Sender reputation is the carriers' running judgment of whether your traffic is wanted, built from complaint rates, STOP rates, and spam reports. A good reputation delivers; a bad one gets filtered. It's earned over time and can't be bought back quickly.
A suppression list is the record of everyone you must never text, opt-outs, wrong numbers, do-not-contacts. Here's what it is, why it's a core compliance tool, and why it has to work across every campaign.
Throughput is how fast you can send, messages per second. Here's what texting throughput is, why the political 10DLC lane unlocks more of it, and why it decides whether your GOTV blast lands in time.
A sender ID is what identifies who a text is from. Here's what a sender ID is, how it differs across number types, why it matters for trust and deliverability, and how it ties to sender identification rules.
Most political texting failures come from a short list of avoidable mistakes. Here are the ones campaigns make most, buying lists, skipping registration, over-texting, mishandling opt-outs, and how to fix each.
Use a branded or campaign-domain link, not a free public URL shortener, those are heavily associated with spam and get filtered. One link per message, pointing somewhere that matches the text, keeps delivery clean and clicks honest.
SHAFT is the carrier shorthand for content categories that get texts blocked, sex, hate, alcohol, firearms, and tobacco. Here's what SHAFT means, how it can catch political messages, and how to keep a message clear of the filters.
10DLC registration has two layers, the brand and the campaign, and campaigns confuse them constantly. Here's what each one is, how they fit together, and why you need both to send deliverable political texts.
A vanity short link is a branded short URL on your own domain. Here's what it is, why public link shorteners get texts filtered, and why campaigns should use their own branded domain in every message.
Campaigns think their texts are different. Voters don't. The uncomfortable consumer data on political texting, and why the recipient's view is the one that decides whether you deliver.
Phone numbers get reassigned constantly, and texting the new owner of a number you had consent for is a real TCPA risk. Here's the reassigned-number problem, why it matters, and how to reduce the exposure.