Posts tagged deliverability.
What's a normal open rate, reply rate, and opt-out rate for political texting? This complete guide covers the benchmarks that matter, what's normal, how to read them, and which numbers actually predict whether your program is working.
Campaign Verify is the nonpartisan vetting that confirms a political sender is a real committee. This complete guide covers what it is, who needs it, how it fits with 10DLC, how to get it, and why it unlocks the political texting lane.
Txtra is built RCS-first, so campaigns can send verified, branded messages that voters trust, with SMS as the reliable fallback. Here's how RCS works in Txtra and why verified sending is the future.
Every year a new iOS or Android update sparks panic that texts will stop working. Usually they still get through. Here's what actually changes, and what doesn't.
Use SMS as your reliable baseline, it reaches every phone. Use RCS where it's supported for richer, verified, branded messages with far higher engagement. In practice you send RCS with automatic SMS fallback, so you get both.
What does political texting actually cost? Here's how pricing works for broadcast and P2P, the hidden cost of poor deliverability, and how to budget a program that lands instead of getting filtered.
Campaigns can text from a 10DLC long code, a toll-free number, or a short code. Here's how the three differ on cost, throughput, registration, and use case, and which one fits a political program.
Text only people who opted in, identify yourself, honor STOP instantly, register under 10DLC, and send messages people actually want. Spam filtering is driven by recipient behavior, so the fix is giving recipients nothing to report.
Reports are how Txtra shows what your texting actually did, deliverability, replies, conversions, and the numbers that matter. Here's how Reports and analytics work in Txtra.
When engagement drops for no clear reason, the cause is usually filtering. Here's why carriers filter political texts, the signals that trigger it, and how to diagnose a deliverability problem you can't directly see.
Your daily limit is set by your 10DLC registration tier and carrier throughput, not by how many you want to send. Registered campaigns get higher throughput; unregistered or low-trust traffic gets throttled hard. Volume also has to respect quiet hours and consent.
The usual culprits are missing or incomplete 10DLC registration, a weak sender reputation, content that trips spam filters, or sending to dead or unconsented numbers. Carriers filter silently, so 'sent' doesn't mean 'delivered.'