Posts tagged deliverability.
Trust is the currency of political texting, and it's eroding as spam and deception spread. Here's why voter trust decides whether your texts work, what erodes it, and how a campaign earns and keeps it.
The platform you pick shapes your deliverability, compliance, and capabilities. Here's what to evaluate when choosing a political texting platform, the features that actually matter, and the questions to ask before you commit.
Peer-to-peer texting has specific vendor requirements beyond a general platform, genuine human intervention, a real reply inbox, and volunteer usability. Here's what to look for in a P2P vendor and the red flag to avoid.
A texting program isn't one tool, it's a stack, the platform, the data, the registration, the giving processor, connected together. Here's what's in a political texting tech stack and how the pieces fit.
Before your first real send, a handful of things have to be in place. Here's a political texting launch checklist, the compliance, deliverability, and setup items to confirm so your program starts clean.
Switching texting platforms mid-cycle is risky but sometimes necessary. Here's how to migrate without losing your list, your consent records, or your deliverability, and when it's worth doing.
The wrong texting vendor can quietly wreck a program, filtered messages, compliance exposure, hidden costs. Here's the red flags to watch for when evaluating a political texting vendor, and why they matter.
Your texting platform reports a lot of numbers, but only some tell you what to do next. Here's how to read your texting analytics, which metrics to act on, and how to turn a dashboard into decisions.
A periodic health check catches texting problems before they cost you. Here's how to audit a political texting program, the areas to review, and the warning signs that mean something needs fixing.
STIR/SHAKEN authenticated caller ID to fight call spoofing, and the same push for verified identity is reaching texting through sender registration and RCS. Here's the trend and why verified sending is the future of political outreach.
Emojis can make a text feel human or make it look like spam, depending on how they're used. Here's when emojis help a political text, when they hurt, and the deliverability angle campaigns miss.
A texting budget has more moving parts than a per-message price, message volume, carrier fees, tools, and people. Here's how to build a realistic political texting budget so you're not surprised by the true cost.