Posts tagged deliverability.
Some texting numbers look impressive and tell you nothing. Here's which texting metrics are vanity metrics, which ones actually measure a program's health, and how to avoid optimizing for the wrong thing.
When a recipient forwards a text to 7726, they're reporting it as spam to the carriers, and enough reports can get your sender flagged. Here's what 7726 is, why complaints hurt deliverability, and how to avoid them.
A conversion is when a recipient takes the action your text asked for, a donation, an RSVP, a vote plan. Here's what conversions are, why they're the metric that matters, and how to track them.
Great texting programs aren't built on secret tricks, they share a handful of disciplines. Here's what the best political texting programs consistently do, from earned lists to relentless relevance, and why the fundamentals win.
The TCPA's strictest protections center on cell phones, which is where nearly all political texts land. Here's why the type of number matters, and why in practice campaigns should treat every number as a protected cell phone.
Engagement rate measures how many recipients actually interact with your text, replies, clicks, actions, not just receive it. Here's what engagement rate captures, why it beats open rate, and how to read it.
Cost per vote is the metric that lets you compare texting to other channels honestly. Here's how to think about texting's cost per vote, why it's usually favorable, and the traps that inflate it.
The texting mistakes that hurt losing campaigns are consistent and avoidable. Here's what they get wrong, from treating volume as strategy to skipping the fundamentals, and what to do instead.
Carriers keep tightening the screws on spam texts, more filtering, stricter registration, faster bans. Here's what the ongoing crackdown means for political campaigns and why it rewards clean programs over loud ones.
Robocalls are getting squeezed by authentication and voter fatigue while political texting keeps rising. Here's the shift from calls to texts, what's driving it, and what it means for how campaigns reach voters.
An SMS API is the technical interface that lets software send and receive texts programmatically. Here's what an SMS API is, how it underlies texting platforms, and why campaigns benefit from it without touching it.
Throttling is when carriers slow down your message delivery, often because of your registration or reputation. Here's what throttling is, why it happens, how it differs from filtering, and why it matters most at GOTV.