Posts tagged deliverability.
Political texting is surrounded by myths that lead campaigns astray, that it's unregulated, that volume wins, that seniors don't text. Here's the common misconceptions about political texting, corrected.
The bar for 10DLC registration keeps rising as carriers and the registry tighten vetting to fight spam. Here's what stricter vetting means for campaigns and why you should register earlier and cleaner than ever.
Beyond your platform's price, carriers add their own per-message and registration fees to A2P texting, and they've been climbing. Here's what carrier fees are, why they exist, and how they affect a campaign's texting budget.
In 2024 Apple added RCS support to the iPhone, ending the biggest barrier to rich, verified texting. Here's why iPhone RCS support matters for political campaigns and what it unlocks over time.
The rollout of 10DLC reshaped political texting, ending the era of anonymous blasting from unregistered numbers. Here's how 10DLC came about, what it changed, and why it made registration non-negotiable.