Posts tagged data.
Texting is most powerful as part of an integrated program, not a standalone channel. Here's how text works alongside mail, email, calls, digital ads, and the doors, and why coordination beats any single channel.
A texting list is a database of voters' phone numbers and consent, and it deserves real protection. Here's why data security matters for a texting program, the risks of a breach, and the basic safeguards every campaign should have.
Thousands of TCPA lawsuits were filed in 2025 and class-action filings climbed sharply. Here's what the litigation numbers say about the risk environment and why they raise the stakes for non-compliant campaign texting.
List hygiene is the ongoing practice of keeping your texting list clean, removing opt-outs, bad numbers, and dead contacts. Here's what list hygiene involves, why it protects deliverability and reputation, and how to maintain it.
A contact is a phone number you have; a subscriber is someone who opted in to your texts. Confusing the two is how campaigns end up texting people who never agreed. Here's the distinction and why it matters.
Some texting numbers look impressive and tell you nothing. Here's which texting metrics are vanity metrics, which ones actually measure a program's health, and how to avoid optimizing for the wrong thing.
Political texting went from an improvised tactic to a specialized discipline with its own tools, roles, and standards. Here's how it professionalized, what changed, and why the bar for running a serious program keeps rising.
A conversion is when a recipient takes the action your text asked for, a donation, an RSVP, a vote plan. Here's what conversions are, why they're the metric that matters, and how to track them.
Great texting programs aren't built on secret tricks, they share a handful of disciplines. Here's what the best political texting programs consistently do, from earned lists to relentless relevance, and why the fundamentals win.
A text a voter forwards or shares reaches people your list never could. Here's how the word-of-mouth effect works in texting, why relational and shareable messages amplify, and how to encourage it.
First-time voters want to participate but often don't know how. Here's what the evidence suggests about reaching first-time voters by text, why process help beats motivation, and how to convert willingness into an actual vote.
Phone append is buying phone numbers to attach to a voter file. It gives you numbers, not permission. Here's what phone append is, why campaigns use it, and why it's not a shortcut to a textable list.