Posts tagged data.
Peer-to-peer texting went from a workaround to a core campaign channel in a few cycles. Here's why P2P rose, what drove its adoption, and where the human-in-the-loop model fits alongside broadcast.
Small-dollar online fundraising reshaped campaign finance, and text is one of its main engines. Here's how texting drives small-dollar giving, why it works around deadlines, and the discipline that keeps it sustainable.
A wave of state consumer-privacy laws governs how organizations collect and use personal data, including phone numbers. Here's how they may touch campaign texting data, the common exemptions, and why good data hygiene matters regardless.
A texting calendar turns scattered sends into a plan. Here's how campaigns build a texting calendar around the election arc, balance message types, and avoid the over-texting that burns a list.
Opt-out rate is the share of recipients who unsubscribe from a send, and it's your best early warning. Here's what opt-out rate measures, what's normal, what a spike means, and why it matters for deliverability.
A delivery receipt, or DLR, is the carrier's confirmation that a text was delivered. Here's what a DLR is, what it does and doesn't tell you, and why delivery data is the first place to look when engagement drops.
Texting is cost-effective, until it isn't. Here's how campaigns quietly waste money on texting, from filtered sends to bought lists to over-texting, and how to spend where it actually produces votes and dollars.
Young voters are text-native, but reaching them takes more than a text. Here's what the evidence suggests about texting youth voters, why relationship and relevance beat channel-native assumptions, and how to turn out a low-propensity group.
Heading into the 2026 midterms, three forces will shape campaign texting, record volume and voter fatigue, a tightening state-law patchwork, and the spread of AI and RCS. Here's the outlook and how to prepare.
Opt-in rate is the share of people who subscribe when given the chance. Here's what opt-in rate measures, why it determines how fast your list grows, and the levers that raise it.
Link tracking measures who clicks the links in your texts, turning sends into data. Here's what link tracking is, how it works, why it's central to measuring texting, and why the tracking domain affects deliverability.
Texting and phone banking both use volunteers to reach voters one at a time, but they perform very differently. Here's how the two compare on reach, response, depth, and volunteer effort, and why most programs now lead with text.