Posts tagged data.
Engagement rate measures how many recipients actually interact with your text, replies, clicks, actions, not just receive it. Here's what engagement rate captures, why it beats open rate, and how to read it.
Cost per vote is the metric that lets you compare texting to other channels honestly. Here's how to think about texting's cost per vote, why it's usually favorable, and the traps that inflate it.
The texting mistakes that hurt losing campaigns are consistent and avoidable. Here's what they get wrong, from treating volume as strategy to skipping the fundamentals, and what to do instead.
There's no fixed percentage for a texting budget, it depends on the race, the goal, and the return. Here's how to think about allocating budget to texting, what drives the number up or down, and why cost per outcome matters more than a rule of thumb.
TCPA class-action settlements regularly run into the millions, and the fact patterns behind them are predictable. Here's what these settlements teach campaigns about the risks worth avoiding, and why the lessons rarely change.
Robocalls are getting squeezed by authentication and voter fatigue while political texting keeps rising. Here's the shift from calls to texts, what's driving it, and what it means for how campaigns reach voters.
An SMS API is the technical interface that lets software send and receive texts programmatically. Here's what an SMS API is, how it underlies texting platforms, and why campaigns benefit from it without touching it.
Texting is far more powerful when it's connected to your voter data. Here's what CRM integration means for a texting program, why it makes messages smarter, and what a connected setup enables.
Legal isn't the same as ethical, and political texting raises real questions of honesty, respect, and restraint. Here's a practical look at the ethics of texting voters, and why the ethical choice is usually the effective one too.
Trust is the currency of political texting, and it's eroding as spam and deception spread. Here's why voter trust decides whether your texts work, what erodes it, and how a campaign earns and keeps it.
Over-texting is the most common self-inflicted wound in political texting, and it happens for predictable reasons. Here's why campaigns send too much, why it backfires, and how to break the habit.
Beyond what the law requires, voters have expectations about how their number and data are used, and violating those expectations costs trust even when it's legal. Here's how to respect voter privacy in texting.