Posts tagged consent.
A suppression list is the record of everyone you must never text, opt-outs, wrong numbers, do-not-contacts. Here's what it is, why it's a core compliance tool, and why it has to work across every campaign.
Consent doesn't have a hard federal expiration date, but a stale opt-in carries real risk. Here's how long texting consent lasts in practice, what can invalidate it, and why re-engaging an old list takes care.
Phone numbers get reassigned constantly, and texting the new owner of a number you had consent for is a real TCPA risk. Here's the reassigned-number problem, why it matters, and how to reduce the exposure.
Text only donors and supporters who consented, keep the ask clear, route to a compliant donation page, and follow contribution-disclosure and solicitation rules. The texting rules (consent, STOP, quiet hours) apply exactly as they do to any other message.
No, not just because they're on your email list. Consent to email is not consent to text, and the standards differ. You need separate, documented permission to send texts (prior express written consent), even to people who opted in to emails.
A voter file is the master list of registered voters and what's known about them. Here's what a voter file contains, how campaigns use it for targeting, and the critical point that a voter file is not texting consent.
Yes, to consented contacts, with the same texting rules as any campaign (consent, STOP, quiet hours). The twist is attribution, ballot-measure committees follow their state and local disclaimer rules, which differ from candidate and federal rules. Check your state.
Single opt-in adds someone the moment they subscribe; double opt-in confirms with a reply first. Here's the difference, the trade-off between list growth and list quality, and when each makes sense for a campaign.
Political and commercial texting follow different consent rules, and confusing them is a common, costly mistake. Here's how the two differ on consent, registration, and content, and where they're exactly the same.
If a presidential campaign can get sued for texting voters without consent, so can yours. A factual look at the TCPA suits brought against the Trump 2020 campaign, and what they teach every campaign.
The words at your opt-in point are your consent record and your first impression. Here's what good opt-in language includes, why clarity protects you, and the elements carriers and regulators expect to see.
A wave of state consumer-privacy laws governs how organizations collect and use personal data, including phone numbers. Here's how they may touch campaign texting data, the common exemptions, and why good data hygiene matters regardless.