Posts tagged compliance.
Not necessarily, but the line is legal, not marketing. 'Robotexting' loosely means automated mass texting, which raises autodialer and consent questions under the TCPA. Compliant political texting (consent, registration, opt-out) is lawful; 'robotexting' is what it's called when it isn't.
Prior express written consent: a clear, affirmative agreement to receive texts (often autodialed) at a specific number, with disclosures about what they'll get and that they can reply STOP. A pre-checked box, a buried clause, or 'they gave us their number' doesn't count.
TCPA damages run $500 per message, but willful or knowing violations can triple to $1,500. Here's what makes a violation willful, why it matters for campaigns sending in volume, and how to stay on the right side of the line.
A voter who gave you their email or agreed to calls hasn't necessarily agreed to texts. Here's how consent works across channels, why texting needs its own opt-in, and how to collect consent that actually covers text.
The "established business relationship" is a familiar telemarketing concept, but it's a weak reed for texting cell phones. Here's what EBR is, why it doesn't do the work campaigns hope, and what to rely on instead.
A single inbound message isn't blanket consent to add them to your broadcast list, but it opens a conversation you can reply to. To send them ongoing campaign texts, confirm the opt-in: reply with your disclosures and a clear way to subscribe, and log it.
The always-on compliance layer is live in Txtra. The compliance layer that runs under every send, consent records, STOP and HELP handling, quiet-hours enforcem
Heading into the 2026 midterms, three forces will shape campaign texting, record volume and voter fatigue, a tightening state-law patchwork, and the spread of AI and RCS. Here's the outlook and how to prepare.
It arrives on campaign letterhead's worst day. A single certified envelope, a class-action threat, and per-text math that dwarfs your budget. What a TCPA demand letter actually means, and why it's already too late to fix.
Functionally none, both mean the person has withdrawn consent and you must stop texting them. STOP is the standard keyword that triggers automatic removal, but an opt-out in any words ('remove me,' 'unsubscribe') carries the same weight and the same obligation.
With federal TCPA protections holding flat, states are filling the gap, and 2026 is set to bring more mini-TCPA laws. Here's the state-law outlook for campaign texting and what the trend means for a multi-state program.
The core texting rules, consent, STOP, quiet hours, 10DLC, apply to nonprofits and advocacy groups too. What differs is the surrounding law: tax-status limits on political activity (especially for 501(c)(3)s) and disclosure rules for issue advocacy. Check both layers.