Being a nonprofit doesn't change the texting rules, and the texting rules aren't the only ones you answer to. Consent, opt-out, quiet hours, and registration apply the same way they do to a campaign. On top of that sit your tax-status restrictions on political activity and any issue-advocacy disclosure rules, a separate layer campaigns don't share.
The texting rules are the same
A 501(c)(4), a (c)(3), a labor or advocacy group, all need prior express written consent, must honor STOP, must stay in quiet hours, and must register under 10DLC. The medium doesn't care about your tax status. Build the consented list the same disciplined way.
The surrounding rules are not
A 501(c)(3) faces strict limits on political campaign intervention, texting that crosses into candidate advocacy can jeopardize tax status. (c)(4)s and others have more latitude but still face issue-advocacy disclosure rules in many states. The texting is compliant; whether the content is permitted for your entity is a separate question for counsel.
Frequently asked questions
Do nonprofits follow the same texting rules as campaigns?
The core rules, yes: consent, STOP, quiet hours, 10DLC. What differs is the surrounding law, tax-status limits on political activity (strict for 501(c)(3)s) and issue-advocacy disclosure rules. Check both.
Can a 501(c)(3) send political texts?
It can text (with consent, STOP, quiet hours), but faces strict limits on political campaign intervention that can threaten tax status if crossed. The content, not the texting, is the constraint, confirm with counsel.
Informational, not legal advice.
Keep reading: Can I text voters about a local ballot measure and The complete TCPA guide.