Someone can tell you to stop without ever typing STOP. Smart unsubscribe reads a plain exit anywhere in the reply, honors it, and holds the number, so a campaign never texts a person who already asked to be left alone.
The rule changed in April 2025. An opt-out is now valid by any reasonable means that shows a person wants out, not only the seven approved words. A platform that recognizes STOP and nothing else carries the exact gap that gets a campaign sued, and the burden of proving a message wasn't an opt-out falls on the sender.
STOP, QUIT, END, REVOKE, OPT OUT, CANCEL, UNSUBSCRIBE. The carrier blocks these at the network and Txtra mirrors it. Nothing about that changes.
The whole message gets read, not just the first word. A plain exit or a stop-sign emoji, matched clean, takes the number off, gates the next send, and sends nothing back.
Wrong number, not interested, who is this. Not clear enough to act on alone, so they surface in the Inbox as a likely opt-out with a one-tap button. A person decides. The tool never guesses someone off the list.
The two mistakes aren't the same size. Drop someone who didn't mean to leave and they come right back when they text in. Keep texting someone who wanted out and you've got the pattern a plaintiff prints. When the read is clear, the number comes off.
Please don't stop texting me has the word stop sitting right in it. A lazy scanner drops your biggest fan. Smart unsubscribe reads the phrase, not the word, and a negated exit never fires.
Each removal writes a record the moment it happens, source marked inferred, with the exact words the person typed kept alongside. A keyword STOP and an intent read look different on purpose. In front of a regulator, the record is the proof.
A clear exit gets no reply. The rule allows one clean confirmation and never requires it, and one more text to someone who just cursed at the campaign reads as a taunt. The proof the exit was honored isn't a reply, it's the receipt. And there's no switch for any of this. A campaign can't choose to keep texting people who said stop texting, because that choice is the liability. Smart unsubscribe runs under every send the way consent filtering and quiet hours do. It's part of the floor, and the floor doesn't have an off.
Left or right, Txtra is the sender your carriers trust and your lawyers approve.
Not on its own. As of April 2025 the FCC treats an opt-out as valid when it's sent by any reasonable means that clearly shows a person wants out, not only the seven approved keywords. Stop texting me, lose my number, and leave me alone all count, and the burden of proving a message wasn't an opt-out falls on the sender.
It reads the phrase, not the word, so a negated exit like please don't stop texting me never fires. Clear exits come off. Ambiguous replies like who is this surface in the Inbox as a likely opt-out with a one-tap button, so a person decides and the tool never guesses someone off the list.
No. There's no switch. A campaign can't choose to keep texting people who said stop texting, because that choice is the liability. Smart unsubscribe runs under every send the way consent filtering and quiet hours do. It's part of the floor.