Posts tagged voter outreach.
Trust is the currency of political texting, and it's eroding as spam and deception spread. Here's why voter trust decides whether your texts work, what erodes it, and how a campaign earns and keeps it.
Beyond what the law requires, voters have expectations about how their number and data are used, and violating those expectations costs trust even when it's legal. Here's how to respect voter privacy in texting.
A congressional race sits between the local and the statewide, big enough to nationalize, small enough to still win on the ground. Here's how texting fits a House campaign, from persuasion in a defined district to a turnout operation that decides the close ones.
A Senate race is statewide, expensive, and high-profile, with a huge universe and a heavily nationalized dynamic. Here's how texting fits a Senate campaign, where its scale and speed matter most, and why it's a turnout-and-fundraising workhorse.
A governor's race is statewide like a Senate race but often less nationalized, giving state issues and the candidate's own profile more room. Here's how texting fits a gubernatorial campaign, and why persuasion has more space than in a Senate race.
Texting works best woven into the field plan, not run beside it. Here's how texting fits a campaign's field operation, from recruiting and coordinating volunteers to feeding and reinforcing the doors.
Texting is the great equalizer for underfunded campaigns, cheap, defined-universe reach that turns out votes. Here's why small campaigns punch above their weight with texting, and why it's often their single best investment.
Texting is powerful, but it isn't magic, and knowing its real limits makes it more effective. Here's an honest look at what political texting can and can't do, so you use it for the jobs it's actually good at.
Senior voters are reliable, high-turnout, and reachable by text when it's done right. Here's how texting fits outreach to senior voters, the accessibility and clarity that matter, and why the "seniors don't text" assumption is wrong.
Veterans and military families are a large, engaged constituency with distinct concerns and, in the case of overseas service members, real voting hurdles. Here's how texting fits outreach to them, done with respect and specificity.
The 2024 cycle set records for political text volume and surfaced clear lessons, about saturation, compliance, and what actually works. Here's the recap and what campaigns should carry into the next cycle.
Americans received an estimated 15 billion political texts in the 2024 cycle. Here's what the record volume tells us about the channel, voter fatigue, and why compliance and targeting matter more than ever.