voter outreach
Posts tagged voter outreach.
The Word-of-Mouth Effect, When Voters Forward Your Texts
A text a voter forwards or shares reaches people your list never could. Here's how the word-of-mouth effect works in texting, why relational and shareable messages amplify, and how to encourage it.
First-Time Voters and Texting, Converting Willingness into a Vote
First-time voters want to participate but often don't know how. Here's what the evidence suggests about reaching first-time voters by text, why process help beats motivation, and how to convert willingness into an actual vote.
The Sorry We Missed You Text, Following up Non-Responders
Most people don't reply to the first text, and the follow-up to non-responders is where a lot of value hides. Here's how campaigns follow up the people who didn't answer, without becoming a nuisance.
Post-Election Texting, Thanking, Retaining, and Transitioning
The list you built doesn't stop being valuable when the election ends. Here's how campaigns use texting after Election Day, to thank supporters, retain the list, and transition win or lose, into what comes next.
Texting for a Mayoral or Municipal Race
Municipal races, mayor, council, local offices, run on small budgets, tiny universes, and low turnout, exactly where texting shines. Here's how to build a texting program for a city or town race.
Reaching Hard-to-Reach Voters by Text
Some voters are hard to reach through any channel, rural, transient, disconnected, or wary. Here's how texting reaches voters other methods miss, its limits, and how to combine it with other channels to close the gap.
The Decline of the Robocall and the Rise of the Text
Robocalls are getting squeezed by authentication and voter fatigue while political texting keeps rising. Here's the shift from calls to texts, what's driving it, and what it means for how campaigns reach voters.
Texting and Voter Accessibility
Texting can be one of the most accessible ways to reach voters with disabilities, but only if it's done thoughtfully. Here's how texting supports voter accessibility, its advantages, and the practices that keep it inclusive.
Election Protection and Voter Assistance by Text
When voters hit problems, long lines, ID confusion, a rejected ballot, texting can deliver help fast. Here's how campaigns and nonpartisan groups use text for election protection and voter assistance.
The Check-Your-Registration Text Program
Many people think they're registered and aren't. A check-your-registration text catches those voters in time to fix it. Here's how campaigns run one and why it's an underrated, high-value tactic.
Texting for a Party Committee
Party committees run texting at a scale and across a portfolio that single campaigns don't. Here's how a party committee uses texting for coordinated turnout, up and down the ticket, and the structure that makes it work.
The Ethics of Political Texting
Legal isn't the same as ethical, and political texting raises real questions of honesty, respect, and restraint. Here's a practical look at the ethics of texting voters, and why the ethical choice is usually the effective one too.