Posts tagged turnout.
Ballot tracking lets a voter follow their mail ballot from sent to counted, and texting is the natural way to deliver those updates. Here's how ballot-tracking texts build confidence and support the return chase.
A GOTV text has one job, get a supporter to vote, and the writing has to serve that job ruthlessly. Here's the anatomy of a GOTV text that gets action, and the common mistakes that kill one.
A GOTV chase is only as good as the universe you're chasing. Here's how to build a GOTV chase universe for texting, who belongs in it, and how to keep it updated so you chase the right voters and stop chasing the ones who voted.
Off-year and odd-year elections have tiny, unpredictable turnout, which makes them win-or-lose on mobilization. Here's how texting fits an off-year campaign, where reaching and turning out your supporters is nearly the whole game.