Posts tagged strategy.
A statewide race means millions of voters, multiple media markets, and real deliverability and cost pressures. Here's what changes when a texting program scales up.
A serious primary challenge, like several playing out in 2026, forces an incumbent to run a real campaign months early. Here's how that reshapes a texting program.
A local race can go viral overnight, national money, national attention, national scrutiny. Here's how a texting program should handle a sudden surge in the spotlight.
In states with top-two or top-four "jungle" primaries, everyone runs on one ballot and party doesn't gate the field. That changes texting strategy in ways a closed primary never does.
Field programs struggle where voters are spread thin across huge distances. That's exactly where texting earns its place. Here's how to reach a rural and remote electorate.
In a wave election, the national environment does some of your persuasion for you, and turns the whole game toward turnout. Here's how a wave reshapes what your texts should do.
Control of the U.S. House runs through a few dozen suburban swing districts. Here's what makes suburban voters distinctive and how a texting program should approach them.
A campaign's social following looks impressive and belongs to someone else. A consented texting list is smaller, unglamorous, and actually yours. Here's why the second one wins.
For most campaigns, texting is worth it, but not for the reason vendors say. Here's the honest case for the return, and the conditions under which it doesn't pay.
The best political texts share a handful of qualities you can learn from and adapt. Here are the recurring tactics worth studying, and why they work.
Most campaigns use texting for two things, raise money and get out the vote. It does far more. Here are ways to use your list that build the relationship the asks depend on.
Every year a new iOS or Android update sparks panic that texts will stop working. Usually they still get through. Here's what actually changes, and what doesn't.