Posts tagged registration.
Technically your messages might send, but they'll be heavily filtered, throttled, or blocked, and you're violating carrier rules. For any real volume, 10DLC registration isn't optional; it's the price of delivery.
A rejected 10DLC registration stalls your whole texting program. Here are the common reasons campaigns get rejected and how to get approved.
10DLC is the carrier registration that decides whether your political texts land or get filtered. This complete guide covers what it is, the Political Special Use Case, Campaign Verify, how to register, throughput, and what happens if you skip it.
Campaign Verify is the nonpartisan vetting that confirms a political sender is a real committee. This complete guide covers what it is, who needs it, how it fits with 10DLC, how to get it, and why it unlocks the political texting lane.
Campaigns can text from a 10DLC long code, a toll-free number, or a short code. Here's how the three differ on cost, throughput, registration, and use case, and which one fits a political program.
You register your organization (the brand) and then each messaging use case (the campaign) through The Campaign Registry, usually handled by your texting platform. Brand vetting sets your trust score, which sets your throughput. Start early, it takes time.
Your organization's tax and legal structure affects how you register to text and which use case applies. Here's how texting works for 527s, 501(c)(4)s, and campaigns, and why getting the registration path right matters.
10DLC registration has two layers, the brand and the campaign, and campaigns confuse them constantly. Here's what each one is, how they fit together, and why you need both to send deliverable political texts.
Carriers monitor and can audit registered senders, and failing one means throttling or a ban. Here's what a carrier audit looks at, what triggers scrutiny, and how to keep your sending in good standing.
The Campaign Registry is the central body where senders register for 10DLC. Here's what TCR is, how it fits between campaigns and carriers, and why every political texter passes through it.
501(c)(3) nonprofits can text about civic engagement but not electoral advocacy. Here's what (c)(3)s can and can't do with texting, how nonpartisan voter outreach works, and why the line matters.
The bar for 10DLC registration keeps rising as carriers and the registry tighten vetting to fight spam. Here's what stricter vetting means for campaigns and why you should register earlier and cleaner than ever.