Posts tagged persuasion.
Bond and tax measures ask voters to approve spending or taxes, which triggers specific concerns texting has to address. Here's how texting fits a bond or tax measure campaign, balancing education, persuasion, and turnout.
Constitutional amendments are statewide, often confusingly worded, and easy to skip, making voter education the whole challenge. Here's how texting fits an amendment campaign, where explaining a dense ballot question is half the battle.
Veterans and military families are a large, engaged constituency with distinct concerns and, in the case of overseas service members, real voting hurdles. Here's how texting fits outreach to them, done with respect and specificity.
What separates a text that works from one that gets ignored? Here's the anatomy of a great political text, the elements every effective message shares, pulled together into one picture.