Posts tagged messages.
An SMS API is the technical interface that lets software send and receive texts programmatically. Here's what an SMS API is, how it underlies texting platforms, and why campaigns benefit from it without touching it.
Texting is far more powerful when it's connected to your voter data. Here's what CRM integration means for a texting program, why it makes messages smarter, and what a connected setup enables.
The platform you pick shapes your deliverability, compliance, and capabilities. Here's what to evaluate when choosing a political texting platform, the features that actually matter, and the questions to ask before you commit.
A texting program isn't one tool, it's a stack, the platform, the data, the registration, the giving processor, connected together. Here's what's in a political texting tech stack and how the pieces fit.
Before your first real send, a handful of things have to be in place. Here's a political texting launch checklist, the compliance, deliverability, and setup items to confirm so your program starts clean.
A single fundraising text is one ask; a sequence builds toward a deadline and follows up. Here's how to write a fundraising text sequence that raises more without burning donors, from the setup to the final push.
Your texting platform reports a lot of numbers, but only some tell you what to do next. Here's how to read your texting analytics, which metrics to act on, and how to turn a dashboard into decisions.
A template library lets a campaign send fast, on-message, and compliant without writing every text from scratch. Here's how to build a message template library, what to include, and how it keeps quality high as volume grows.
A text is opened in seconds, but whether it's read past the first line is up to you. Here's how to write a political text that gets read, from the opening words to the structure that keeps a voter with you.
The call to action is the point of a political text, the one thing you want the reader to do. Here's what makes a strong CTA, why one ask beats several, and how to write CTAs that convert.
A political text lands in an intimate, personal channel, so tone matters more than in a mailer or an ad. Here's how to get the tone and voice of political texts right, and why a human voice beats a broadcast one.
Emojis can make a text feel human or make it look like spam, depending on how they're used. Here's when emojis help a political text, when they hurt, and the deliverability angle campaigns miss.