list growth
Posts tagged list growth.
How to Segment Your Texting List for Sharper Sends
A segmented list is the difference between spray-and-pray and precision. This complete guide covers how campaigns segment a texting list, the segments that matter most, how segmentation protects deliverability, and how to build and use segments well.
What Is an Opt-in? Consent in Political Texting, Explained
An opt-in is the moment a voter agrees to receive your texts. Here's what an opt-in is, what makes one valid, why it's the foundation of a compliant list, and what doesn't count.
The Welcome Text, Your First Message Best Practices
The welcome text is the first message a new subscriber gets, and it sets the tone for the whole relationship. Here's what a good welcome text says, why it matters for compliance, and how to make it convert.
Re-Engaging a Lapsed Texting List
A list that's gone quiet is still an asset if you re-engage it carefully. Here's how to bring a lapsed texting list back to life without triggering a wave of opt-outs, and when to let cold contacts go.
What Is a Voter File, and How Does It Work with Texting?
A voter file is the master list of registered voters and what's known about them. Here's what a voter file contains, how campaigns use it for targeting, and the critical point that a voter file is not texting consent.
Double Opt-in vs Single Opt-in for Texting
Single opt-in adds someone the moment they subscribe; double opt-in confirms with a reply first. Here's the difference, the trade-off between list growth and list quality, and when each makes sense for a campaign.
Shipped: Grow
Grow is live in Txtra. List-building tools, sign-up forms, text-to-join keywords, and QR flows, that turn interest into consented sub
Running a Voter Registration Drive by Text
Texting can drive voter registration, pointing people to register, checking status, and hitting deadlines. Here's how campaigns and groups run a registration drive by text, and how it doubles as list growth.
Petition and Ballot-Access Signature Gathering by Text
Getting on the ballot and qualifying measures both run on signatures, and texting can accelerate the gather. Here's how campaigns use text to drive petition signing, recruit circulators, and track progress against a deadline.
What Is Opt-in Rate, and How to Improve It
Opt-in rate is the share of people who subscribe when given the chance. Here's what opt-in rate measures, why it determines how fast your list grows, and the levers that raise it.
What Is List Hygiene, and Why It Protects Deliverability
List hygiene is the ongoing practice of keeping your texting list clean, removing opt-outs, bad numbers, and dead contacts. Here's what list hygiene involves, why it protects deliverability and reputation, and how to maintain it.
Subscriber vs Contact, Who's Actually on Your List
A contact is a phone number you have; a subscriber is someone who opted in to your texts. Confusing the two is how campaigns end up texting people who never agreed. Here's the distinction and why it matters.