list growth
Posts tagged list growth.
The Door-to-Text Handoff, Turning Canvass Contacts into Subscribers
A canvass reaches voters at the door, but the contact ends when the canvasser leaves, unless you capture a text opt-in. Here's how the door-to-text handoff turns field contacts into subscribers you can reach again.
Reaching New Citizen and Newly Registered Voters by Text
New citizens and newly registered voters are motivated but often unfamiliar with the process. Here's how texting reaches them with education and encouragement, and why they're a high-value, high-effort universe.
The Word-of-Mouth Effect, When Voters Forward Your Texts
A text a voter forwards or shares reaches people your list never could. Here's how the word-of-mouth effect works in texting, why relational and shareable messages amplify, and how to encourage it.
Post-Election Texting, Thanking, Retaining, and Transitioning
The list you built doesn't stop being valuable when the election ends. Here's how campaigns use texting after Election Day, to thank supporters, retain the list, and transition win or lose, into what comes next.
Reaching Hard-to-Reach Voters by Text
Some voters are hard to reach through any channel, rural, transient, disconnected, or wary. Here's how texting reaches voters other methods miss, its limits, and how to combine it with other channels to close the gap.
What Is an Opt-in Landing Page?
An opt-in landing page is where a voter lands to subscribe to your texts, from a QR code, ad, or link. Here's what it is, what a good one includes, and why it's central to growing a clean, consented list.
The Check-Your-Registration Text Program
Many people think they're registered and aren't. A check-your-registration text catches those voters in time to fix it. Here's how campaigns run one and why it's an underrated, high-value tactic.
Texting and Your CRM, Integrating Voter Data
Texting is far more powerful when it's connected to your voter data. Here's what CRM integration means for a texting program, why it makes messages smarter, and what a connected setup enables.
Building a Political Texting Program from Scratch
Starting a texting program from zero can feel daunting, but it's a clear sequence. Here's how to build a political texting program from scratch, in the right order, so nothing blocks you later.
A Political Texting Launch Checklist
Before your first real send, a handful of things have to be in place. Here's a political texting launch checklist, the compliance, deliverability, and setup items to confirm so your program starts clean.
How to Switch Texting Platforms Mid-Cycle
Switching texting platforms mid-cycle is risky but sometimes necessary. Here's how to migrate without losing your list, your consent records, or your deliverability, and when it's worth doing.
Texting for a County Commission Race
County commission and board races govern real local decisions but draw little attention and low turnout. Here's how texting powers a county board campaign, where a small universe and lean budget make it a high-leverage tool.