Posts tagged getting started.
A short, practical template for a first political text that's both compliant and effective, who you are, what you want, how to opt out, in under 160 characters.
A plain-language guide for first-time candidates on texting voters, what it's for, what the rules are, and how to start without getting yourself in trouble.
The hardest part of a texting list is the beginning, when you have nobody. Here's a concrete path from an empty list to your first thousand consented subscribers.
A keyword is the simplest way to turn a crowd, a sign, or a moment into subscribers. Here's the practical playbook for running a keyword campaign to grow your texting list.
Political texting is priced per message, typically a fraction of a cent to a few cents per SMS segment, plus carrier and registration fees. The real cost drivers are volume, segments per message, and whether you're sending MMS or RCS.
A text-to-join keyword lets people opt in by texting a word (like JOIN) to your number. They text the word, get a confirmation with the required disclosures, and they're a documented, consented contact, the cleanest opt-in there is.
You register your organization (the brand) and then each messaging use case (the campaign) through The Campaign Registry, usually handled by your texting platform. Brand vetting sets your trust score, which sets your throughput. Start early, it takes time.
Judge a platform on compliance (automatic STOP and quiet-hour handling, consent logging, 10DLC support), deliverability, true two-way and RCS, and whether your data stays yours. Price per message matters less than whether the tool keeps you legal and delivering.