Tag
down-ballot
Posts tagged down-ballot.
Campaign Tactics
Texting for a Special District Election, Fire, Water, and School
September 1, 2026
Fire district, water board, and other special-district elections have tiny, low-information electorates. That makes texting unusually powerful, and unusually delicate.
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Campaign Tactics
The Down-Ballot Drop-off, and How to Fight It
August 28, 2026
Many voters mark the top of the ballot and quit before the bottom. That drop-off decides local races. Here's why it happens and how texting fights it.
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Campaign Tactics
Texting the Suburbs, the Swing Districts That Decide the House
August 26, 2026
Control of the U.S. House runs through a few dozen suburban swing districts. Here's what makes suburban voters distinctive and how a texting program should approach them.
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Campaign Tactics
Political Texting for Down-Ballot and Local Races
May 24, 2026
Texting isn't just for big campaigns. Here's why it's especially powerful for down-ballot and local races, how a small campaign runs a program on a budget, and where to focus limited resources.
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