Posts tagged deliverability.
Carriers monitor and can audit registered senders, and failing one means throttling or a ban. Here's what a carrier audit looks at, what triggers scrutiny, and how to keep your sending in good standing.
No lawsuit. No warning. Just a send that goes out and never arrives, in the final week, when there's no time left to fix it. How non-compliant campaigns go dark at the worst possible moment.
The Campaign Registry is the central body where senders register for 10DLC. Here's what TCR is, how it fits between campaigns and carriers, and why every political texter passes through it.
Deliverability is whether your texts actually arrive. Here's what SMS deliverability means, what determines it, why it's often invisible, and why it's the metric that underpins every other result.
Opt-out rate is the share of recipients who unsubscribe from a send, and it's your best early warning. Here's what opt-out rate measures, what's normal, what a spike means, and why it matters for deliverability.
An SMS aggregator sits between senders and the mobile carriers, routing messages and handling the carrier connections. Here's what an aggregator does, how it fits under your texting platform, and why it affects deliverability.
A delivery receipt, or DLR, is the carrier's confirmation that a text was delivered. Here's what a DLR is, what it does and doesn't tell you, and why delivery data is the first place to look when engagement drops.
Texting is cost-effective, until it isn't. Here's how campaigns quietly waste money on texting, from filtered sends to bought lists to over-texting, and how to spend where it actually produces votes and dollars.
Link tracking measures who clicks the links in your texts, turning sends into data. Here's what link tracking is, how it works, why it's central to measuring texting, and why the tracking domain affects deliverability.
Sender reputation is the carriers' running judgment of whether your traffic is trustworthy, and it decides your deliverability. Here's what shapes sender reputation, why it's hard to rebuild once damaged, and how to protect it.
List hygiene is the ongoing practice of keeping your texting list clean, removing opt-outs, bad numbers, and dead contacts. Here's what list hygiene involves, why it protects deliverability and reputation, and how to maintain it.
The CTIA is the wireless industry association whose messaging guidelines shape what campaigns can send. Here's what the CTIA is, how its principles differ from the law, and why they affect your deliverability.