Posts tagged data.
A texting program isn't one tool, it's a stack, the platform, the data, the registration, the giving processor, connected together. Here's what's in a political texting tech stack and how the pieces fit.
A GOTV chase is only as good as the universe you're chasing. Here's how to build a GOTV chase universe for texting, who belongs in it, and how to keep it updated so you chase the right voters and stop chasing the ones who voted.
Switching texting platforms mid-cycle is risky but sometimes necessary. Here's how to migrate without losing your list, your consent records, or your deliverability, and when it's worth doing.
The wrong texting vendor can quietly wreck a program, filtered messages, compliance exposure, hidden costs. Here's the red flags to watch for when evaluating a political texting vendor, and why they matter.
Your texting platform reports a lot of numbers, but only some tell you what to do next. Here's how to read your texting analytics, which metrics to act on, and how to turn a dashboard into decisions.
A periodic health check catches texting problems before they cost you. Here's how to audit a political texting program, the areas to review, and the warning signs that mean something needs fixing.
Reporting texting results well earns the program budget and buy-in. Here's how to report texting results to a campaign team, which numbers to lead with, and how to tie texting to outcomes leadership cares about.
Texting is the great equalizer for underfunded campaigns, cheap, defined-universe reach that turns out votes. Here's why small campaigns punch above their weight with texting, and why it's often their single best investment.
Texting is powerful, but it isn't magic, and knowing its real limits makes it more effective. Here's an honest look at what political texting can and can't do, so you use it for the jobs it's actually good at.
Texting programs evolve, from a first compliant blast to an integrated, data-driven operation. Here's a maturity model for political texting, the stages a program moves through, and how to level up.
A texting program without clear goals drifts and can't prove its value. Here's how to set goals and KPIs for a political texting program, tied to campaign outcomes, so you know what you're aiming at and whether you hit it.
A texting budget has more moving parts than a per-message price, message volume, carrier fees, tools, and people. Here's how to build a realistic political texting budget so you're not surprised by the true cost.