Posts tagged content.
The CTIA is the wireless industry association whose messaging guidelines shape what campaigns can send. Here's what the CTIA is, how its principles differ from the law, and why they affect your deliverability.
When a recipient forwards a text to 7726, they're reporting it as spam to the carriers, and enough reports can get your sender flagged. Here's what 7726 is, why complaints hurt deliverability, and how to avoid them.
AI is reshaping political outreach, and regulators are responding, from banning AI-voice robocalls to scrutinizing deepfakes. Here's where AI and political texting intersect, the emerging rules, and how campaigns should use AI responsibly.
An opt-in landing page is where a voter lands to subscribe to your texts, from a QR code, ad, or link. Here's what it is, what a good one includes, and why it's central to growing a clean, consented list.
Carriers keep tightening the screws on spam texts, more filtering, stricter registration, faster bans. Here's what the ongoing crackdown means for political campaigns and why it rewards clean programs over loud ones.
Legal isn't the same as ethical, and political texting raises real questions of honesty, respect, and restraint. Here's a practical look at the ethics of texting voters, and why the ethical choice is usually the effective one too.
Trust is the currency of political texting, and it's eroding as spam and deception spread. Here's why voter trust decides whether your texts work, what erodes it, and how a campaign earns and keeps it.
A wave of state laws now requires disclosure when political communications use AI-generated or manipulated content. Here's what the AI-disclosure trend means for campaign texting and how to stay ahead of it.
A text is opened in seconds, but whether it's read past the first line is up to you. Here's how to write a political text that gets read, from the opening words to the structure that keeps a voter with you.
The call to action is the point of a political text, the one thing you want the reader to do. Here's what makes a strong CTA, why one ask beats several, and how to write CTAs that convert.
Shorter is almost always better in political texting, but there's more to it than word count. Here's how long a political text should be, why brevity wins, and the technical and practical reasons length matters.
A political text lands in an intimate, personal channel, so tone matters more than in a mailer or an ad. Here's how to get the tone and voice of political texts right, and why a human voice beats a broadcast one.