Posts tagged content.
AI runs through Txtra to help campaigns work faster, drafting messages, briefing the day, and answering questions about the numbers. Here's how AI shows up in the platform, marked by the magenta sparkle, and the honest line it holds.
Carriers and regulators filter political texts on content, not just consent. Here's what campaigns can't say, the categories that get flagged, and how to keep a message from getting blocked before it lands.
Political texts often need a "paid for by" disclaimer and always need clear sender identification. Here's when disclaimers apply, what they have to say, and how to fit them into a short text.
Templates let a campaign send fast, on-message, and compliant without writing every text from scratch. Here's how Templates work in Txtra and why they keep quality high as a program scales.
SHAFT is the carrier shorthand for content categories that get texts blocked, sex, hate, alcohol, firearms, and tobacco. Here's what SHAFT means, how it can catch political messages, and how to keep a message clear of the filters.
A vanity short link is a branded short URL on your own domain. Here's what it is, why public link shorteners get texts filtered, and why campaigns should use their own branded domain in every message.
Alongside STOP, texting programs must answer HELP with an identifying auto-reply. Here's what a HELP response has to include, why carriers require it, and how it fits with your opt-out handling.
An image can do what text can't, a candidate photo, an event graphic, a visual palm card. Here's how campaigns use MMS to send images effectively, when it's worth the cost, and how to keep image texts compliant and deliverable.
A message template is a reusable, pre-approved text with placeholders for personalization. Here's what templates are, why they keep a program consistent and compliant, and how they power both broadcast and P2P.
The words at your opt-in point are your consent record and your first impression. Here's what good opt-in language includes, why clarity protects you, and the elements carriers and regulators expect to see.
Link tracking measures who clicks the links in your texts, turning sends into data. Here's what link tracking is, how it works, why it's central to measuring texting, and why the tracking domain affects deliverability.
Fundraising by text runs into campaign-finance rules on top of texting rules. Here's how FEC disclaimer and solicitation requirements touch text fundraising, and why the giving platform handles much of the heavy lifting.