Posts tagged compliance.
Campaign and official texts can become public records or evidence, and retention rules apply beyond the TCPA. Here's how public-records and retention obligations touch political texting, and why keeping clean records protects you twice.
Build the rules into the tool and the training, not the volunteer's memory. Centralize sending through a compliant platform that handles STOP and quiet hours automatically, give volunteers approved message templates, and never let anyone text the list from a personal phone.
Deliverability is whether your texts actually arrive. Here's what SMS deliverability means, what determines it, why it's often invisible, and why it's the metric that underpins every other result.
Political and commercial texting follow different consent rules, and confusing them is a common, costly mistake. Here's how the two differ on consent, registration, and content, and where they're exactly the same.
If a presidential campaign can get sued for texting voters without consent, so can yours. A factual look at the TCPA suits brought against the Trump 2020 campaign, and what they teach every campaign.
The words at your opt-in point are your consent record and your first impression. Here's what good opt-in language includes, why clarity protects you, and the elements carriers and regulators expect to see.
P2P platforms route messages through human senders one at a time, pitched as avoiding autodialer rules. Broadcast platforms send to many at once. The 'P2P avoids the TCPA' pitch is shakier than vendors claim, courts look at whether automation was really used.
A wave of state consumer-privacy laws governs how organizations collect and use personal data, including phone numbers. Here's how they may touch campaign texting data, the common exemptions, and why good data hygiene matters regardless.
Yes, with consent, but draw a hard line between official and campaign communications. Official office texts to constituents who opted in follow the texting rules; using official constituent lists for campaign or fundraising texts crosses into rules against that, check your jurisdiction.
Campaigns assume a supporter's action gives them permission to text. Voters, and the carrier standard, disagree. The three consent myths that get programs flagged.
Yes, opt-in resident alert programs (service updates, emergency notices, reminders) are common and valuable, and they follow the same consent-and-opt-out logic. Emergency alerts have some separate legal footing, but routine informational texting still needs opt-in and STOP.
Texting is cost-effective, until it isn't. Here's how campaigns quietly waste money on texting, from filtered sends to bought lists to over-texting, and how to spend where it actually produces votes and dollars.