Posts tagged compliance.
No, not compliantly. A purchased list is a list of people who consented to someone else, or to no one, which makes your texts to them unsolicited. Buying numbers buys you liability, not consent.
The treasurer signs off on the risk, so the treasurer should understand what a texting program can expose the campaign to. Here's the plain-language version.
When a voter gives you their number, they gave it to you, not to whoever you sell, lease, or share it with. The carrier standard on list transfer, and why buying a list is buying a problem.
A wave of new state and federal texting rules sounds alarming. But if you run a compliance-first program, you're probably already ahead of most of them. Here's how to check.
The Autoresponder handles the automatic replies a texting program needs, keyword opt-ins, confirmations, HELP responses, instantly and correctly. Here's how the Autoresponder works in Txtra.
The most comforting sentence in political texting is also the most dangerous: my vendor handles compliance. When the demand letter comes, it has the candidate's committee on it, not the vendor's.
Carriers and regulators filter political texts on content, not just consent. Here's what campaigns can't say, the categories that get flagged, and how to keep a message from getting blocked before it lands.
At the federal level, the leading authority says no, texts qualify for the small-items exception, but it's unsettled, and a state or local committee follows its own state's rules, which may differ. It's a question for your counsel.
You're not being sued by an angry voter who happened to get your text. You're being targeted by people who make a living finding senders like you. Meet the TCPA plaintiff's bar.
The essential political texting vocabulary in one place, 10DLC, TCPA, P2P, broadcast, A2P, opt-in, quiet hours, and more, each defined in plain language for campaign operators.
A2P (application-to-person) is software sending messages at scale, what campaigns mostly do, and it's regulated and must be registered. P2P (peer-to-peer) is genuinely manual, one human to one person. The line matters because it changes the rules that apply.
When engagement drops for no clear reason, the cause is usually filtering. Here's why carriers filter political texts, the signals that trigger it, and how to diagnose a deliverability problem you can't directly see.