Posts tagged carriers.
The complete guide to getting your political texts delivered, sender reputation, carrier filtering, throttling, verified sending, and the shift to RCS. What decides whether your message lands.
Technically your messages might send, but they'll be heavily filtered, throttled, or blocked, and you're violating carrier rules. For any real volume, 10DLC registration isn't optional; it's the price of delivery.
10DLC is the carrier registration that decides whether your political texts land or get filtered. This complete guide covers what it is, the Political Special Use Case, Campaign Verify, how to register, throughput, and what happens if you skip it.
Carriers and regulators filter political texts on content, not just consent. Here's what campaigns can't say, the categories that get flagged, and how to keep a message from getting blocked before it lands.
Campaigns can text from a 10DLC long code, a toll-free number, or a short code. Here's how the three differ on cost, throughput, registration, and use case, and which one fits a political program.
A2P is application-to-person messaging, texts sent from software to people at scale. It's the category political texting falls under, and it's why 10DLC registration exists. Here's what A2P means for campaigns.
When engagement drops for no clear reason, the cause is usually filtering. Here's why carriers filter political texts, the signals that trigger it, and how to diagnose a deliverability problem you can't directly see.
Throughput is how fast you can send, messages per second. Here's what texting throughput is, why the political 10DLC lane unlocks more of it, and why it decides whether your GOTV blast lands in time.
SHAFT is the carrier shorthand for content categories that get texts blocked, sex, hate, alcohol, firearms, and tobacco. Here's what SHAFT means, how it can catch political messages, and how to keep a message clear of the filters.
10DLC registration has two layers, the brand and the campaign, and campaigns confuse them constantly. Here's what each one is, how they fit together, and why you need both to send deliverable political texts.
A vanity short link is a branded short URL on your own domain. Here's what it is, why public link shorteners get texts filtered, and why campaigns should use their own branded domain in every message.
Carriers monitor and can audit registered senders, and failing one means throttling or a ban. Here's what a carrier audit looks at, what triggers scrutiny, and how to keep your sending in good standing.