Posts tagged carriers.
The Campaign Registry is the central body where senders register for 10DLC. Here's what TCR is, how it fits between campaigns and carriers, and why every political texter passes through it.
Deliverability is whether your texts actually arrive. Here's what SMS deliverability means, what determines it, why it's often invisible, and why it's the metric that underpins every other result.
An SMS aggregator sits between senders and the mobile carriers, routing messages and handling the carrier connections. Here's what an aggregator does, how it fits under your texting platform, and why it affects deliverability.
A delivery receipt, or DLR, is the carrier's confirmation that a text was delivered. Here's what a DLR is, what it does and doesn't tell you, and why delivery data is the first place to look when engagement drops.
Sender reputation is the carriers' running judgment of whether your traffic is trustworthy, and it decides your deliverability. Here's what shapes sender reputation, why it's hard to rebuild once damaged, and how to protect it.
The CTIA is the wireless industry association whose messaging guidelines shape what campaigns can send. Here's what the CTIA is, how its principles differ from the law, and why they affect your deliverability.
When a recipient forwards a text to 7726, they're reporting it as spam to the carriers, and enough reports can get your sender flagged. Here's what 7726 is, why complaints hurt deliverability, and how to avoid them.
Most campaigns worry about the TCPA and forget the rulebook that decides whether their texts deliver at all. The CTIA Messaging Principles are the standard carriers enforce, here's what they require.
Carriers keep tightening the screws on spam texts, more filtering, stricter registration, faster bans. Here's what the ongoing crackdown means for political campaigns and why it rewards clean programs over loud ones.
Robocalls are getting squeezed by authentication and voter fatigue while political texting keeps rising. Here's the shift from calls to texts, what's driving it, and what it means for how campaigns reach voters.
An SMS API is the technical interface that lets software send and receive texts programmatically. Here's what an SMS API is, how it underlies texting platforms, and why campaigns benefit from it without touching it.
Throttling is when carriers slow down your message delivery, often because of your registration or reputation. Here's what throttling is, why it happens, how it differs from filtering, and why it matters most at GOTV.