broadcast
Posts tagged broadcast.
Drip Campaigns, Automated Text Sequences for Voters
A drip campaign sends a planned sequence of texts over time, triggered by an action or a date. Here's how campaigns use automated text sequences to onboard, nurture, and convert voters, and where automation helps and hurts.
Coalition and Endorsement Texting
A message from a trusted group or endorser lands harder than one from the campaign. Here's how campaigns use coalition and endorsement texting to borrow credibility, the compliance care it takes, and how to coordinate it.
What Is a Text Campaign? The Parts of a Political Texting Program
A text campaign is an organized political texting effort with a goal, an audience, a message, and a plan. Here's what makes up a text campaign, the pieces that have to be in place, and how they fit together.
GOTV Texting in Vote-by-Mail States
In vote-by-mail states, GOTV isn't a single Election Day push, it's a weeks-long ballot chase. Here's how texting drives turnout in mail-heavy states, from ballot tracking to the return deadline.
Coordinating a Canvass by Text
Texting is the connective tissue of a field program, confirming shifts, sending turf, and keeping canvassers in sync. Here's how campaigns use text to coordinate a canvass and cut no-shows.
Contrast and Comparison Messaging by Text, Done Right
Contrast messaging draws the line between candidates, and texting can deliver it, carefully. Here's how to run contrast and comparison messaging by text without triggering opt-outs, backlash, or compliance problems.
Early-Vote Texting, Turning Out the Early Electorate
Early voting has reshaped GOTV into a weeks-long effort. Here's how texting banks votes early, why locking in supporters before Election Day de-risks a campaign, and how to run an early-vote program.
What's the Difference Between a Text Blast and a Conversation?
A blast is one message to many, one-way, efficient for reminders. A conversation is two-way, a voter can reply and a human answers. Blasts scale information; conversations build persuasion and trust. The strongest programs use both for what each does best.
A/B Testing Political Texts, What to Test and How
A/B testing takes the guesswork out of text messaging by letting the data pick the winner. Here's what to test in political texts, how to run a clean test, and the pitfalls that produce misleading results.
Sending Images by Text, MMS Palm Cards That Work
An image can do what text can't, a candidate photo, an event graphic, a visual palm card. Here's how campaigns use MMS to send images effectively, when it's worth the cost, and how to keep image texts compliant and deliverable.
What Is a Message Template, and Why Campaigns Use Them
A message template is a reusable, pre-approved text with placeholders for personalization. Here's what templates are, why they keep a program consistent and compliant, and how they power both broadcast and P2P.
Text Messaging and the Small-Dollar Fundraising Boom
Small-dollar online fundraising reshaped campaign finance, and text is one of its main engines. Here's how texting drives small-dollar giving, why it works around deadlines, and the discipline that keeps it sustainable.