Posts tagged benchmarks.
Peer-to-peer texting went from a workaround to a core campaign channel in a few cycles. Here's why P2P rose, what drove its adoption, and where the human-in-the-loop model fits alongside broadcast.
Opt-out rate is the share of recipients who unsubscribe from a send, and it's your best early warning. Here's what opt-out rate measures, what's normal, what a spike means, and why it matters for deliverability.
Young voters are text-native, but reaching them takes more than a text. Here's what the evidence suggests about texting youth voters, why relationship and relevance beat channel-native assumptions, and how to turn out a low-propensity group.
Opt-in rate is the share of people who subscribe when given the chance. Here's what opt-in rate measures, why it determines how fast your list grows, and the levers that raise it.
Texting and phone banking both use volunteers to reach voters one at a time, but they perform very differently. Here's how the two compare on reach, response, depth, and volunteer effort, and why most programs now lead with text.
Some texting numbers look impressive and tell you nothing. Here's which texting metrics are vanity metrics, which ones actually measure a program's health, and how to avoid optimizing for the wrong thing.
Engagement rate measures how many recipients actually interact with your text, replies, clicks, actions, not just receive it. Here's what engagement rate captures, why it beats open rate, and how to read it.
Your texting platform reports a lot of numbers, but only some tell you what to do next. Here's how to read your texting analytics, which metrics to act on, and how to turn a dashboard into decisions.
Reporting texting results well earns the program budget and buy-in. Here's how to report texting results to a campaign team, which numbers to lead with, and how to tie texting to outcomes leadership cares about.
A texting program without clear goals drifts and can't prove its value. Here's how to set goals and KPIs for a political texting program, tied to campaign outcomes, so you know what you're aiming at and whether you hit it.
Americans received an estimated 15 billion political texts in the 2024 cycle. Here's what the record volume tells us about the channel, voter fatigue, and why compliance and targeting matter more than ever.