Florida runs one of the strictest state texting regimes in the country, and any campaign sending into the state has to build around its limits. The two that bite hardest are a cap on messages per recipient per day and a safe-harbor window after someone opts out. Both are tighter than the federal baseline, so a program that's fine elsewhere can violate Florida rules without realizing it.
What does Florida's texting law require?
Florida's amended Telephone Solicitation Act sets specific, numeric limits on marketing texts:
- A cap of three messages per recipient within a 24-hour period.
- A 15-day safe harbor after an opt-out request, a defined window to process the opt-out.
- Its own consent and timing rules, layered on the federal TCPA, with a private right of action.
The numeric caps are what make Florida distinctive, most laws set principles; Florida sets numbers, and numbers are easy to violate at scale.
Does it apply to political campaigns?
As with other state laws, the statute centers on commercial telephone solicitations, and political speech may be treated differently, but campaigns texting into Florida shouldn't assume an exemption. The safer read is to respect Florida's caps and windows as a signal of how the state regulates texting, and to confirm how political sends are classified. Even where an exemption might apply, staying inside a three-per-day cap is good practice that also keeps opt-out rates down.
How do campaigns comply?
Cap and queue by recipient. Enforce a per-recipient daily limit so no one gets more than the allowed number of messages in a day, and process opt-outs within the safe-harbor window, ideally instantly. This is exactly the kind of per-recipient rule a platform should handle automatically rather than a team tracking by hand. Build to Florida's limits for anyone you text there, and fold it into the broader habit of building to the strictest state on your map.
Frequently asked questions
What is Florida's texting message cap?
Florida limits marketing texts to three messages per recipient within a 24-hour period, one of the few states to set a hard numeric cap.
What is Florida's opt-out safe harbor?
A 15-day window to process an opt-out request. Best practice is to honor opt-outs immediately regardless, but the statute defines a specific window.
Does Florida's texting law apply to campaigns?
It centers on commercial solicitations and political speech may differ, but campaigns texting Florida shouldn't assume an exemption. Respect the caps and confirm how your sends are classified.
Keep reading: state texting laws and quiet hours by state. For federal rules, see the FCC.
This is general information, not legal advice. State laws change, current as of the date above; consult counsel.