Most races don't have a comms team. They have a candidate, a cousin, and a spreadsheet. A two-person shop can run a full texting program if the tooling carries the load the third hire would have.
Two people means every hour is contested. The program that survives is the one where writing happens once, approval happens once, and the machine handles the repetition. Anything that needs a human every time it runs will stop running by October.
The candidate approves the language once. After that, either of you sends it without a review cycle, and the disclaimer is locked into the template so nobody retypes it wrong at 9pm. Control without a bottleneck is the whole trick.
Every reply in the inbox arrives with a draft already written from the contact’s record and the campaign’s positions. You read, fix, tap. Fifty conversations an evening becomes a real number for one person, and every message still ships on a human decision.
The evening inbox hour is where a two-person shop wins or loses. Suggested drafts turn it from triage into conversation.
A supporter texts the keyword at 11pm and gets the answer at 11pm. The welcome series runs itself. Behavior triggers send the follow-up when someone gives or clicks. The campaign is awake around the clock, and neither of you is.
Monday, read the reports and pick the week’s segment. Wednesday, one broadcast, written from a template. Daily, the inbox hour with drafts on. That’s the whole program, and it beats most five-person operations that never built the rhythm.
Operational guidance, not legal advice.