Posts tagged voter outreach.

Political texting is how campaigns reach voters by SMS and RCS to persuade, mobilize, fundraise, and organize. Here's how it works, the two formats, what it costs, the rules, and why it beats every other channel.

P2P is one person sending one message at a time; broadcast is one message to a whole list. Use P2P to persuade and recruit, broadcast to mobilize an opted-in list. Here's how each works, the trade-offs, and when to run which.

A persuasion text lives or dies on the opener and the ask. Here's the anatomy of a peer-to-peer persuasion script that gets replies, the register to write in, and the branch responses your volunteers need.
Peer-to-peer texting is when a real person sends each message one at a time, rather than software blasting a whole list. Here's what P2P is, why the human matters legally and practically, and what campaigns use it for.