Tag

voter outreach

Posts tagged voter outreach.

What Is Political Texting? The Complete Guide for Campaigns
Political Texting 101

What Is Political Texting? The Complete Guide for Campaigns

September 7, 2026

Political texting is how campaigns reach voters by SMS and RCS to persuade, mobilize, fundraise, and organize. Here's how it works, the two formats, what it costs, the rules, and why it beats every other channel.

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Peer-to-Peer vs Broadcast Texting, Which One and When
Campaign Tactics

Peer-to-Peer vs Broadcast Texting, Which One and When

August 26, 2026

P2P is one person sending one message at a time; broadcast is one message to a whole list. Use P2P to persuade and recruit, broadcast to mobilize an opted-in list. Here's how each works, the trade-offs, and when to run which.

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How to Write a Persuasion Text That Gets Replies
Campaign Tactics

How to Write a Persuasion Text That Gets Replies

August 13, 2026

A persuasion text lives or dies on the opener and the ask. Here's the anatomy of a peer-to-peer persuasion script that gets replies, the register to write in, and the branch responses your volunteers need.

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Political Texting 101

What Is Peer-to-Peer (P2P) Texting?

August 3, 2026

Peer-to-peer texting is when a real person sends each message one at a time, rather than software blasting a whole list. Here's what P2P is, why the human matters legally and practically, and what campaigns use it for.

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