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Running a Day of Action by Text
Campaign Tactics

Running a Day of Action by Text

January 14, 2026

A day of action concentrates supporter energy into one coordinated push, and texting is how you rally, coordinate, and sustain it. Here's how campaigns and advocacy groups run a day of action by text.

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Texting for Union and Labor Political Programs
Campaign Tactics

Texting for Union and Labor Political Programs

December 20, 2025

Unions run some of the most effective political texting programs, because they text their own trusted members. Here's how labor political programs use texting, why member-to-member trust is their edge, and the compliance notes.

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Campaign Tactics

Building a Rapid-Response Text War Room

November 24, 2025

When news breaks, minutes matter, and a rapid-response text capability has to be built before you need it. Here's how to set up a text war room, the roles and workflow, and how to move fast without breaking compliance.

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The Door-to-Text Handoff, Turning Canvass Contacts into Subscribers
Campaign Tactics

The Door-to-Text Handoff, Turning Canvass Contacts into Subscribers

November 20, 2025

A canvass reaches voters at the door, but the contact ends when the canvasser leaves, unless you capture a text opt-in. Here's how the door-to-text handoff turns field contacts into subscribers you can reach again.

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Campaign Tactics

Running the Two-Way Inbox, Managing Replies at Scale

September 13, 2025

Two-way texting only works if someone handles the replies. Here's how campaigns run a texting inbox at scale, triaging responses, using saved replies, escalating, and catching opt-outs, without drowning.

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Political Texting 101

What to Look for in a P2P Texting Vendor

August 12, 2025

Peer-to-peer texting has specific vendor requirements beyond a general platform, genuine human intervention, a real reply inbox, and volunteer usability. Here's what to look for in a P2P vendor and the red flag to avoid.

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Field Notes

Texting and Your Field Plan

July 27, 2025

Texting works best woven into the field plan, not run beside it. Here's how texting fits a campaign's field operation, from recruiting and coordinating volunteers to feeding and reinforcing the doors.

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Campaign Tactics

Staffing a Political Texting Program

June 11, 2025

Who runs a texting program, and how big a team does it need? Here's how to staff a political texting program, the roles required, and how volunteers let a small paid team run a large operation.

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Campaign Tactics

Writing a Texting Playbook for Your Campaign

June 9, 2025

A texting playbook captures how your program runs so it survives staff turnover and scales cleanly. Here's what goes in a political texting playbook and why writing one makes the whole program more reliable.

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