Posts tagged timing.
Federally, automated political texts can only go out between **8 a.m. and 9 p.m. in the recipient's local time**. Several states are stricter, and the window that matters is always the voter's, not the campaign's.
The best time to send a political text is within reasonable local hours, matched to the message. Here's how timing works for broadcast and P2P, why recipient local time governs, and how the GOTV calendar changes the answer.
Texting cadence is a balance, enough to stay present, not so much that people opt out. Here's how to think about frequency, how it changes across the campaign, and how segmentation lets you send more without burning out.
Within legal quiet hours (8am-9pm recipient local time), late afternoon and early evening tend to engage best, people are off work and on their phones. But the hard rule comes first, send only within each recipient's local window, then optimize inside it.
Start building the consented list months out and warm the relationship early, but the heaviest GOTV sends cluster in the final stretch: vote-by-mail windows, early voting, and Election Day itself. Don't confuse list-building (early) with GOTV volume (late).