Posts tagged strategy.
In a genuine toss-up, the whole race lives inside a margin of a few thousand votes. That changes how you run a texting program. Here's the discipline a razor-thin race demands.
When district lines get redrawn, part of your electorate is new to you and part of your old turf is gone. Here's what redistricting does to a texting program, and how to adjust.
The principles behind what ships in Txtra and what doesn't, compliance as the floor, the real cockpit as the guide, and honesty about what the tool does.
Start building the consented list months out and warm the relationship early, but the heaviest GOTV sends cluster in the final stretch: vote-by-mail windows, early voting, and Election Day itself. Don't confuse list-building (early) with GOTV volume (late).