Posts tagged STOP.
Every message you send after someone replies STOP is a separate violation, the clearest, most expensive kind in TCPA litigation, and it tanks your sender reputation with the carriers at the same time.
Every political text program has to process STOP and HELP instantly, automatically, and permanently, across every campaign. Here's how opt-out handling works, the human-worded opt-out most tools miss, and why it's a hard requirement.
A national party committee got hit with a class action over text messages, and the allegation at its heart is the one campaigns violate most: texting people who'd already said stop. What the NRCC case teaches.
Alongside STOP, texting programs must answer HELP with an identifying auto-reply. Here's what a HELP response has to include, why carriers require it, and how it fits with your opt-out handling.
Build the rules into the tool and the training, not the volunteer's memory. Centralize sending through a compliant platform that handles STOP and quiet hours automatically, give volunteers approved message templates, and never let anyone text the list from a personal phone.
Honor opt-outs instantly and don't argue. If the reply is a STOP-type request in any form ('stop,' 'leave me alone,' 'remove me'), treat it as an opt-out. For genuine hostility, stay brief and polite or don't respond, never escalate a fight by text.
Functionally none, both mean the person has withdrawn consent and you must stop texting them. STOP is the standard keyword that triggers automatic removal, but an opt-out in any words ('remove me,' 'unsubscribe') carries the same weight and the same obligation.