Posts tagged SMS.

Political texting is how campaigns reach voters by SMS and RCS to persuade, mobilize, fundraise, and organize. Here's how it works, the two formats, what it costs, the rules, and why it beats every other channel.
RCS is the upgrade to SMS, verified sender, richer media, and read receipts. Here's what RCS is, how it differs from SMS and MMS, what it means for political campaigns, and where adoption stands.
Broadcast texting is one message sent to a whole opted-in list at once. Here's what it is, how it differs from peer-to-peer, what campaigns use it for, and the consent it requires.
SMS is plain text, MMS adds images, RCS adds verified branding and interactivity. Here's how the three text formats differ, what each costs and does, and which one a political campaign should use when.