SMS
Posts tagged SMS.
What Is Political Texting? The Complete Guide for Campaigns
Political texting is how campaigns reach voters by SMS and RCS to persuade, mobilize, fundraise, and organize. This complete guide covers how it works, the two formats, use cases, the rules, cost, and how to start a program that lands.
RCS in Txtra, Verified, Branded Messaging
Txtra is built RCS-first, so campaigns can send verified, branded messages that voters trust, with SMS as the reliable fallback. Here's how RCS works in Txtra and why verified sending is the future.
RCS for Campaigns, the Richer Text Explained
RCS is the upgrade to SMS, verified sender, richer media, and read receipts. This complete guide covers what RCS is, how it compares to SMS and MMS, what verified sending means for campaigns, where adoption stands, and how to use it.
SMS vs RCS for Political Campaigns: Which Should You Use?
Use SMS as your reliable baseline, it reaches every phone. Use RCS where it's supported for richer, verified, branded messages with far higher engagement. In practice you send RCS with automatic SMS fallback, so you get both.
What Is Broadcast Texting? Mass SMS for Campaigns
Broadcast texting is one message sent to a whole opted-in list at once. Here's what it is, how it differs from peer-to-peer, what campaigns use it for, and the consent it requires.
SMS vs MMS vs RCS, Which Political Text Format to Use
SMS is plain text, MMS adds images, RCS adds verified branding and interactivity. Here's how the three text formats differ, what each costs and does, and which one a political campaign should use when.
What Is A2P Messaging? Application-to-Person Texting Explained
A2P is application-to-person messaging, texts sent from software to people at scale. It's the category political texting falls under, and it's why 10DLC registration exists. Here's what A2P means for campaigns.
A Political Texting Glossary, the Terms Campaigns Need to Know
The essential political texting vocabulary in one place, 10DLC, TCPA, P2P, broadcast, A2P, opt-in, quiet hours, and more, each defined in plain language for campaign operators.
How Long Can a Text Be? SMS Character Limits Explained
A single SMS is 160 characters, and longer messages split into segments that each cost a send. Here's how SMS character limits work, why they matter for cost and clarity, and when to reach for MMS or RCS.
Political Texting by the Numbers, Key Statistics for Campaigns
The numbers that define political texting, open rates, volume, channel comparisons, and growth. Here are the key statistics campaigns should know, with the context to read them right.
What Is a Sender ID in Texting?
A sender ID is what identifies who a text is from. Here's what a sender ID is, how it differs across number types, why it matters for trust and deliverability, and how it ties to sender identification rules.
What's the Difference Between SMS and MMS for Campaigns?
SMS is text only, cheapest, and universal. MMS carries images, longer text, and media, costs more, and is great for a candidate photo or a shareable graphic. Pick SMS for reach and cost, MMS when the image does real work.