Posts tagged reputation.
Some consequences of bad texting never reach a courtroom. They reach the voter, who decides you're the campaign that won't leave them alone, and tells their friends. The reputational death of a spam program.
Sender reputation is the carriers' running judgment of whether your traffic is wanted, built from complaint rates, STOP rates, and spam reports. A good reputation delivers; a bad one gets filtered. It's earned over time and can't be bought back quickly.