Posts tagged primary.
Open seats have no incumbent, and often no inherited list or name ID for anyone. That changes the texting job. Here's how to run a program when the seat, and your list, start empty.
A serious primary challenge, like several playing out in 2026, forces an incumbent to run a real campaign months early. Here's how that reshapes a texting program.
In states with top-two or top-four "jungle" primaries, everyone runs on one ballot and party doesn't gate the field. That changes texting strategy in ways a closed primary never does.