Posts tagged planning.
The last seven weeks of a campaign are won or lost on execution. Here's a week-by-week texting plan for the closing stretch, what to send, when, and to whom.
Start building the consented list months out and warm the relationship early, but the heaviest GOTV sends cluster in the final stretch: vote-by-mail windows, early voting, and Election Day itself. Don't confuse list-building (early) with GOTV volume (late).